SG Alliance / General Insurance
Social media ads were created to promote a range of general insurance products, such as home, personal accident, and travel insurance.
The work involved leading content strategy and executing visual design for social media ads, adapting curated stock imagery to align with SG Alliance’s brand identity. Each concept was designed to support the product message and scaled across multiple social platforms and formats.
SCOPE ↓Content Strategy
Conceptualisation
Art Direction
Visual Design