H&M / February Marketplace Refresh
H&M February Refresh features marketplace assets created for Lunar New Year and Valentine’s Day collections across Shopee, Zalora, and Lazada.
The work involved designing marketplace visuals from scratch using regional campaign imagery, defining visual rules in the absence of existing marketplace brand guidelines. With most traffic coming from mobile, layouts were designed mobile-first and optimised for readability.
These assets were produced as part of a quarterly refresh cycle, contributing to the ongoing development of marketplace design standards for H&M in the region.
SCOPE ↓Art Direction
Visual Design